A SUPERSTAR YOU CAN BANK ON: RIPKEN INKS DEAL WITH CRESTAR
October 29, 1997
Cal Ripken will represent VA-based Crestar Financial
Corp. in "an aggressive marketing campaign," according to
Mary Beausoleil of the RICHMOND TIMES-DISPATCH. Crestar
Exec VP Craig Kelly said that Ripken was chosen "because of
his reputation for integrity and steadiness." Kelly: "When
you ask people how to describe him, they use words like
'dependable, honest, hard-working.' Things that are
important for banks." Ripken signed a two-year deal with
Crestar. Terms were not released (TIMES-DISPATCH, 10/29).