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Volume 24 No. 112

Sports Industrialists

          ESPN promoted PHIL SHIFFMAN to Dir of Int'l Research &
     Special Projects.  Shiffman had been Dir of Research &
     Measurements (ESPN)....Coca-Cola named M. DOUGLAS IVESTER as
     the company's new Chair & CEO (Mult., 10/24)....ANDREW
     GURTIS, former Dir of Licensing for Int'l Speedway Corp.,
     has been named VP/Daytona Int'l Speedway (Daytona Speedway).
     

          MARV ALBERT "was spared jail time" today by a judge who
     told him that his conviction for misdemeanor assault and
     battery "would be dropped if he stays out of trouble for a
     year," according to the AP.  VA State Judge Benjamin
     Kendrick "rejected prosecutors' request that Albert serve a
     short jail term."  Albert "apologized in court" to Vanessa
     Perhach, the woman who accused him of sexual assault. 
     Albert attorney Roy Black: "I have to say that finally
     common sense has prevailed" (AP, 10/24).

          Pacers Coach LARRY BIRD is profiled by Charles Pierce
     in ESQUIRE.  Pierce: "He's heard ever since taking the job
     that he is going to hate what's become of the NBA - that he
     will find himself surrounded by hysterically wealthy
     players, most of whom don't know how to play the game
     correctly and have no desire to learn."  Bird: "Look, it's a
     players' league, and everybody knows that. ... I'm not going
     to call every play from the bench.  It slows the game down,
     and I think the game is just fine" (ESQUIRE, 11/97 issue).
     ...NBC's "Saturday Night Live" will include a "SuperFans"
     skit with MIKE DITKA, CHRIS FARLEY and GEORGE WENDT (USA
     TODAY, 10/23)....DON SHULA, ALEX ENGLISH, and PHIL NIEKRO
     will be among those honored at the 22ND ANNUAL ALL SPORTS
     HALL OF FAME DINNER, to be held November 5 at the Waldorf-
     Astoria in New York.  The event, which honors '97 inductees
     into the Baseball, Basketball, Pro Football, Golf, Hockey
     and Tennis Halls of Fame, benefits The Boys Club of New York
     (All Sports Hall Of Fame Dinner)...."GMA" contributor REX
     HUDLER reported live from Jacobs Field this morning. 
     Marlins' DARREN DAULTON, on playing in the cold weather:
     "It's kinda like molasses, you know, when you pour it out in
     the cold, it doesn't move very fast" (ABC, 10/24).