X MARKS THE SPOT IN ESPN'S SPONSORSHIP GOLD RUSH
ESPN has sold out all Gold Sponsorships for its second-
annual Winter X Games, renewing deals with last year's Gold
Sponsors AT&T, Nike, Mountain Dew, Pringles, Taco Bell and
Volkswagen. Second year associate sponsors Salomon, the
U.S. Marines and Visa will be joined by newcomers Speed
Stick Ultimate and Starburst Fruit Twist. One associate
sponsorship remains available. Sponsorship benefits include
a media presence on ESPN, ESPN2, ESPN radio, ESPN SportsZone
and print exposure, along with on-site and hospitality
opportunities. A special, 24-page "Guide to Winter X"
insert will be in 550,000 copies of the year-end double
issue of Rolling Stone magazine and 160,000 copies of
Snowboarder magazine. ESPN, ESPN2 and ABC will televise 17
hours of original programming for the Winter X Games (ESPN).