SHAD-DADDY: An NBA spokesperson said the league is
"looking into the situation" of Shaquille O'Neal taping over
the Nike logo on his team shooting shirt (Mult., 10/17).
NHL: MBNA America Bank announced that the NHL has
extended its exclusive agreement making MBNA the official
MasterCard credit card issuer for the NHL and its 26 member
teams to the year 2002 (MBNA)....ANC Sports Enterprises has
reached multi-year agreements with the Senators, Lightning
and Kings to supply rotational dasherboard signage in their
arenas beginning with the '97-98 NHL season (ANC).
ABL: Safeway Food & Drug has become a "major" sponsor
of the ABL's San Jose Lasers through 2000 (Lasers)....NY-
based Finlay Sports will serve as the official printer of
the ABL, and will print the league's monthly program, the
ABL media directory, all nine ABL team media guides (ABL).
GENERAL: FL-based Entry Media has contracted the
FleetCenter to add turnstile advertising, starting with the
Bruins in '97-98. The sponsor will be the Boston Globe
(Entry Media)....The CISL's "GMC Safari Million Dollar Kick"
will be held at halftime of Game Two of the league's
Championship Series on Sunday (CISL)....Ohio area Retailers
were "overwhelmed" with the demand for Indians AL
Championship T-shirts, sweatshirts, caps and assorted
memorabilia (AKRON BEACON JOURNAL, 10/17)....ProServ has
been retained by the Holiday Organization to manage the
annual ATP Tour event in Commack, Long Island (ProServ).
...Fleet Financial Group has run ads in the WALL STREET
JOURNAL and BUSINESS WEEK touting its role in the financial
refinancing of the Ravens deal. The ads feature the Ravens'
uniform, helmets and team marks (THE DAILY).