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Volume 24 No. 158
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NATIONAL SPORTS FORUM SET FOR JANUARY 18-20 IN BOSTON

          "Team and Event Marketing," "Fan Entertainment," "Group
     and Season Ticket Sales Strategies," and "Corporate
     Sponsorship" will be among the subjects discussed at the
     1998 National Sports Forum, January 18-20, in Boston.  The
     National Sports Forum, the largest conference dedicated to
     team marketing and sales, will also feature keynote
     addresses from leading industry executives, as well as
     "behind the scenes" tours of Fenway Park and the Fleet
     Center.  Register by the end of today for $645 and receive a
     free copy of the "1998 Sports Market Place Registry," which
     normally retails for $200.  Special pre-conference sessions
     with Jon Spoelstra are $395.  For more info, contact Seaver
     Marketing Group at (619) 469-4101.  THE DAILY is the
     Official Publication of the National Sports Forum.