MA-based Ingalls Advertising has been named the
marketing agency for the Celtics. The agency will
incorporate the tagline "Get pumped" into its ad campaign
for the '97-98 season (ADWEEK, 10/13 issue).
OTHER NEWS: NBC Sports has named Fallon McElligott
Berlin, NY, to advertise and promote its coverage of the
2000-2008 Olympics Games. Terms were not disclosed (N.Y.
TIMES, 10/15)....Fox Sports named Cliff Freeman & Partners,
NY, to handle advertising for its NHL broadcasts. Spike DDB
will continue to handle advertising for NHL games on Fox
Sports Net (N.Y. TIMES, 10/14)....Nike has "expanded" its
relationship with the J. Walter Thompson Co. by naming that
agency's Shanghai and Hong Kong offices to handle creative
duties in five Asian nations outside of Japan (N.Y. TIMES,
10/14)....MacGregor Golf Co. has hired NC-based Howard,
Merrell & Partners to handle its "estimated" $10-$15M
account (N.Y. TIMES, 10/13)....CT-based Strike Ten
Entertainment has retained Kaleidoscope Sports and
Entertainment to provide marketing and TV production
services for the Ladies Pro Bowlers Tour (Strike Ten).
In Boston, Will McDonough reported that Red Sox 1B Mo
Vaughn "may be bounced soon" by Fleet as a spokesperson
because he "hasn't been making public appearances for the
company the way it thought he would" (BOSTON GLOBE, 10/11).
OTHER DEALS: MLS Wizard Mark Chung has extended his
endorsement agreement with adidas through a multi-year
contract extension (adidas)....CA-based Int'l Creative
Management has signed Olympic Ice Dancer Oksana "Pasha"
Grishuk for all off-ice activities, and will seek work for
Grishuk in motion pictures, TV, publishing, commercials and
endorsements. ICM also announced the signing of Pam
Shriver, who will be represented by ICM's Jill Smoller for
off-court, broadcasting and corporate appearances (ICM).
Reebok has introduced "The Lobo," its first signature
shoe for a female basketball player. The new shoe, designed
for Liberty F Rebecca Lobo, will be available exclusively at
all Lady Foot Locker stores nationwide. "The Lobo" will be
promoted through November 2, 1997, in a 30-second TV spot
airing nationally on MTV and BET. The spot, created and
produced by Bates USA, is titled "City," and features Lobo
wearing her new shoe in different spots throughout New York
City (Reebok). The shoe will retail for $85 (THE DAILY).
Fox Sports and CT-based The Marment Group (TMG) have
announced the creation of a year-round tracking poll to
monitor the sports business marketplace including fan
interests, sponsorships, promotions, advertising and
merchandising. The Fox Sports/TMG Poll will be a
comprehensive weekly sports poll tracking interests,
attitudes, TV viewing, Internet usage, brand loyalty,
product consumption, propensity to purchase and sponsorship
awareness. The survey will also help corporations evaluate
their return on investment in sports and will aid rights
holders in determining the value of their properties. TMG
has conducted research work for the USOC, NFL Enterprises
and Microsoft, among others. TMG's Chris Passarell and
Tracey Schoenadel are contacts for the new service
(Fox/TMG). The Fox Sports/TMG Poll "will compete against"
the ESPN/Chilton Sports Poll, a research tool frequently
cited by the media (AD AGE DAILY, 10/15).
USA TODAY's Doug Smith profiles 13-year-old Australian
tennis player Todd Reid. Several companies, including
Qantas, KFC, adidas and Head, have signed him to endorsement
deals worth $350,000. Reid's agent, Pete Colbert, says
adidas and Nike "also are preparing competing clothing
endorsement pacts that he expects will be worth $1 million
to Reid" (USA TODAY, 10/15).....In MEDIAWEEK, Langdon
Brockinton reports that Nike has signed a deal with the NBA
Canada for commercial time on TSN games this season. Also,
Dexter Shoes, a maker of bowling footwear, has inked a deal
with The Marquee Group to buy ad time on six PBA events
airing on ESPN this fall. The Marquee Group is handling the
PBA's TV, marketing and sponsorship sales (MEDIAWEEK,
10/13)....MD-based Shirt Xplosion has produced 1,200 "No
Limit Soldiers" shirts featuring the Broncos' running backs.
The shirts will be available in Denver and at Mile High
Stadium starting November 2 (ROCKY MOUNTAIN NEWS, 10/14).
Nike has signed a three-year commitment to fund a
microenterprise program in Vietnam that will provide
financial aid to under-capitalized women looking to start
their own small businesses. Nike's program will process
loans from any female residents of the Vietnamese villages
of Trung An and Tan Thanh Tay. Applicants are not required
to be employed by Nike. Each recipient will receive a
business loan of $85, to be repaid within six months. Nike
is providing $25,000 for the launch, and expects almost 300
women to receive loans in the inaugural year (Nike).
CAN'T SHAKE IT: In Washington, Timothy Burn examined
Nike's PR troubles regarding overseas working conditions and
wrote that "though the negative media attention has so far
had little affect on Nike sales, company officials are
concerned that its global image could be permanently
tarnished." Nike's Vada Manager: "The concern is that if
you allow these erroneous charges to go unchallenged it
could hurt business. Our corporate image is our greatest
strength." On Saturday, "several rights groups plan to
stage simultaneous rallies in several cities around the
world to protest" Nike's association with "sweatshoplike
factories" in Southeast Asia (WASHINGTON TIMES, 10/13).
SEE YA IN THE FUNNY PAGES: Gary Trudeau has made Nike
the subject of his DOONESBURY strip this week, while
alerting readers of this weekend's rallies (THE DAILY).
FL-based Executive Sports Int'l (ESI) introduced Office
Depot as the new title sponsor of its LPGA pro-am event,
January 21-24, in West Palm Beach, FL. ESI, which owns the
tournament, has signed Office Depot to a five-year deal
(ESI). Office Depot will replace Diet Dr Pepper, which
chose not renew its one-year deal after the tournament's
inaugural year (Randall Mell, SUN-SENTINEL, 10/15).
HOLIDAY RATE: In MEDIAWEEK, Langdon Brockinton reports
that the "asking price" for sponsorship of CBS' proposed
Christmas Day special, "Tiger and Friends," is "between"
$700,000 and $800,000....In other news, sources tell
Brockinton that MasterCard will advertise on CBS' coverage
of the '98 and '99 PGA Championship (MEDIAWEEK, 10/13).
NOTES: GOLFWEEK's Lynn Henning writes that with Phil
Mickelson's endorsement contracts with Yonex and Titleist
set to expire, the "Mickelson Sweepstakes" have become
"something less than the megabucks event anticipated even
six months ago." Henning notes that Mickelson and his
agency, Cornerstone Sports, "have dropped their earlier
goals of seeking money in the [Tiger] Woods range -- $25
million-plus for five years, clubs and balls -- and are now
facing a deal that may be as low as half that" (GOLFWEEK,
10/11 issue)....In Hawaii, the Waialae Country Club will
host a PGA Tour tournament starting in '99 with Sony Corp.
of Hawaii as the title sponsor. United Airlines decided not
to continue as the title sponsor when the PGA Tour sought a
$2M tournament purse (GOLFWEEK, 10/11)....Tiger Woods is the
latest Nike athlete to have his image painted on the side of
a building in downtown Portland, OR (N.Y. TIMES, 10/15).