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Volume 24 No. 114

Sponsorships Advertising Marketing

          MA-based Ingalls Advertising has been named the
     marketing agency for the Celtics.  The agency will
     incorporate the tagline "Get pumped" into its ad campaign
     for the '97-98 season (ADWEEK, 10/13 issue).
          OTHER NEWS: NBC Sports has named Fallon McElligott
     Berlin, NY, to advertise and promote its coverage of the
     2000-2008 Olympics Games.  Terms were not disclosed (N.Y.
     TIMES, 10/15)....Fox Sports named Cliff Freeman & Partners,
     NY, to handle advertising for its NHL broadcasts.  Spike DDB
     will continue to handle advertising for NHL games on Fox
     Sports Net (N.Y. TIMES, 10/14)....Nike has "expanded" its
     relationship with the J. Walter Thompson Co. by naming that
     agency's Shanghai and Hong Kong offices to handle creative
     duties in five Asian nations outside of Japan (N.Y. TIMES,
     10/14)....MacGregor Golf Co. has hired NC-based Howard,
     Merrell & Partners to handle its "estimated" $10-$15M
     account (N.Y. TIMES, 10/13)....CT-based Strike Ten
     Entertainment has retained Kaleidoscope Sports and
     Entertainment to provide marketing and TV production
     services for the Ladies Pro Bowlers Tour (Strike Ten). 

          In Boston, Will McDonough reported that Red Sox 1B Mo
     Vaughn "may be bounced soon" by Fleet as a spokesperson
     because he "hasn't been making public appearances for the
     company the way it thought he would" (BOSTON GLOBE, 10/11).
          OTHER DEALS: MLS Wizard Mark Chung has extended his
     endorsement agreement with adidas through a multi-year
     contract extension (adidas)....CA-based Int'l Creative
     Management has signed Olympic Ice Dancer Oksana "Pasha"
     Grishuk for all off-ice activities, and will seek work for
     Grishuk in motion pictures, TV, publishing, commercials and
     endorsements.  ICM also announced the signing of Pam
     Shriver, who will be represented by ICM's Jill Smoller for
     off-court, broadcasting and corporate appearances (ICM).

          Reebok has introduced "The Lobo," its first signature
     shoe for a female basketball player.  The new shoe, designed 
     for Liberty F Rebecca Lobo, will be available exclusively at
     all Lady Foot Locker stores nationwide.  "The Lobo" will be
     promoted through November 2, 1997, in a 30-second TV spot
     airing nationally on MTV and BET.  The spot, created and
     produced by Bates USA, is titled "City," and features Lobo
     wearing her new shoe in different spots throughout New York
     City (Reebok).  The shoe will retail for $85 (THE DAILY).

          Fox Sports and CT-based The Marment Group (TMG) have
     announced the creation of a year-round tracking poll to
     monitor the sports business marketplace including fan
     interests, sponsorships, promotions, advertising and
     merchandising.  The Fox Sports/TMG Poll will be a
     comprehensive weekly sports poll tracking interests,
     attitudes, TV viewing, Internet usage, brand loyalty,
     product consumption, propensity to purchase and sponsorship
     awareness.  The survey will also help corporations evaluate
     their return on investment in sports and will aid rights
     holders in determining the value of their properties.  TMG
     has conducted research work for the USOC, NFL Enterprises
     and Microsoft, among others.  TMG's Chris Passarell and
     Tracey Schoenadel are contacts for the new service
     (Fox/TMG).  The Fox Sports/TMG Poll "will compete against"
     the ESPN/Chilton Sports Poll, a research tool frequently
     cited by the media (AD AGE DAILY, 10/15).

          USA TODAY's Doug Smith profiles 13-year-old Australian
     tennis player Todd Reid.  Several companies, including
     Qantas, KFC, adidas and Head, have signed him to endorsement
     deals worth $350,000.  Reid's agent, Pete Colbert, says
     adidas and Nike "also are preparing competing clothing
     endorsement pacts that he expects will be worth $1 million
     to Reid" (USA TODAY, 10/15).....In MEDIAWEEK, Langdon
     Brockinton reports that Nike has signed a deal with the NBA
     Canada for commercial time on TSN games this season.  Also,
     Dexter Shoes, a maker of bowling footwear, has inked a deal
     with The Marquee Group to buy ad time on six PBA events
     airing on ESPN this fall.  The Marquee Group is handling the
     PBA's TV, marketing and sponsorship sales (MEDIAWEEK,
     10/13)....MD-based Shirt Xplosion has produced 1,200 "No
     Limit Soldiers" shirts featuring the Broncos' running backs. 
     The shirts will be available in Denver and at Mile High
     Stadium starting November 2 (ROCKY MOUNTAIN NEWS, 10/14). 

          Nike has signed a three-year commitment to fund a
     microenterprise program in Vietnam that will provide
     financial aid to under-capitalized women looking to start
     their own small businesses.  Nike's program will process
     loans from any female residents of the Vietnamese villages
     of Trung An and Tan Thanh Tay.  Applicants are not required
     to be employed by Nike.  Each recipient will receive a
     business loan of $85, to be repaid within six months.  Nike
     is providing $25,000 for the launch, and expects almost 300
     women to receive loans in the inaugural year (Nike).
          CAN'T SHAKE IT: In Washington, Timothy Burn examined
     Nike's PR troubles regarding overseas working conditions and
     wrote that "though the negative media attention has so far
     had little affect on Nike sales, company officials are
     concerned that its global image could be permanently
     tarnished."  Nike's Vada Manager: "The concern is that if
     you allow these erroneous charges to go unchallenged it
     could hurt business.  Our corporate image is our greatest
     strength."  On Saturday, "several rights groups plan to
     stage simultaneous rallies in several cities around the
     world to protest" Nike's association with "sweatshoplike
     factories" in Southeast Asia (WASHINGTON TIMES, 10/13).
          SEE YA IN THE FUNNY PAGES: Gary Trudeau has made Nike
     the subject of his DOONESBURY strip this week, while
     alerting readers of this weekend's rallies (THE DAILY).

          FL-based Executive Sports Int'l (ESI) introduced Office
     Depot as the new title sponsor of its LPGA pro-am event, 
     January 21-24, in West Palm Beach, FL.  ESI, which owns the
     tournament, has signed Office Depot to a five-year deal
     (ESI).  Office Depot will replace Diet Dr Pepper, which
     chose not renew its one-year deal after the tournament's
     inaugural year (Randall Mell, SUN-SENTINEL, 10/15).
          HOLIDAY RATE: In MEDIAWEEK, Langdon Brockinton reports
     that the "asking price" for sponsorship of CBS' proposed
     Christmas Day special, "Tiger and Friends," is "between"
     $700,000 and $800,000....In other news, sources tell
     Brockinton that MasterCard will advertise on CBS' coverage
     of the '98 and '99 PGA Championship (MEDIAWEEK, 10/13). 
          NOTES: GOLFWEEK's Lynn Henning writes that with Phil
     Mickelson's endorsement contracts with Yonex and Titleist
     set to expire, the "Mickelson Sweepstakes" have become
     "something less than the megabucks event anticipated even
     six months ago."  Henning notes that Mickelson and his
     agency, Cornerstone Sports, "have dropped their earlier
     goals of seeking money in the [Tiger] Woods range -- $25
     million-plus for five years, clubs and balls -- and are now
     facing a deal that may be as low as half that" (GOLFWEEK,
     10/11 issue)....In Hawaii, the Waialae Country Club will
     host a PGA Tour tournament starting in '99 with Sony Corp.
     of Hawaii as the title sponsor.  United Airlines decided not
     to continue as the title sponsor when the PGA Tour sought a
     $2M tournament purse (GOLFWEEK, 10/11)....Tiger Woods is the
     latest Nike athlete to have his image painted on the side of
     a building in downtown Portland, OR (N.Y. TIMES, 10/15).