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Volume 24 No. 132
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          WFAN "has been seriously negotiating" with Marv Albert
     "in hopes of landing" him to join the station in January,
     according to sources of Bob Raissman in a front-page feature
     in today's N.Y. DAILY NEWS.  A source said: "There have been
     numerous discussions, including phone conversations and a
     meeting."  Albert would reportedly "join a lineup" anchored
     by Don Imus in the morning and Mike Francesa and Chris Russo
     -- "Mike and the Mad Dog" -- in the afternoon.  WFAN GM Joel
     Hollander said "no offer" had been made to Albert but would
     not confirm or deny negotiations with him.  Sources said
     that Hollander has "approached MSG Network executives about
     moving Albert into the Knicks radio both sometime in the
     first quarter of 1998, but MSG brass would not agree to the
     move."  But Raissman writes there are "a variety of
     assignments WFAN could offer Albert," including a talk show
     format, Mets baseball or Jets and Giants football (N.Y.
     DAILY NEWS, 10/10).  Also in N.Y., Ian O'Connor reports the
     offer from WFAN consists of a one-hour, five-nights-a-week
     show.  But O'Connor calls Hollander's interest in Albert a
     "tawdry move, inspired by the bottom line."  One industry
     source told O'Connor that Albert "'might very well reject'
     the offer because he realizes it will be perceived as too
     much, too soon."  But O'Connor adds that Albert "is said to
     be in dire need of cash" to pay off his legal bills, leaving
     himself "vulnerable.  Perhaps vulnerable enough to accept an
     offer he should refuse" (N.Y. DAILY NEWS, 10/10).
          MORE MARV FALLOUT: WFAN's Mike Breen will replace
     Albert as lead play-by-play announcer for Knicks telecasts
     on MSG Network (N.Y. TIMES, 10/10)....In Chicago, Michael
     Hirsley reports that NBC "is not rushing to name a
     replacement" for Albert, since its first NBA telecast isn't
     until Christmas.  Greg Gumbel, Tom Hammond, Dick Enberg, Bob
     Costas and Mike Breen are all mentioned as possibilities.
     Hirsley: "If NBC seeks talent elsewhere, it will get a good
     look at TNT's Bob Neal" (CHICAGO TRIBUNE, 10/10).  Also in
     Chicago, Jim O'Donnell reports that NBC "insiders" say the
     network is "finalizing a plan to use an expanded five-man
     play-by-play staff on NBA games this season," and not
     filling the top spot until next spring.  Sources also said
     that Bob Costas asked NBC Sports President Dick Ebersol "not
     to be considered for the first chair" (SUN-TIMES, 10/10).