Menu
Sponsorships Advertising Marketing

THESE KIDS SAY TOMMY HILFIGER AND NIKE ARE ALRIGHT

          Tommy Hilfiger and Nike were tops in the competition
     for "coolest" clothing brands among teens, according to a
     survey conducted by the NY-based Zandl Group. Zandl, who has
     tracked teen fashion trends for 10 years, surveyed 100 teens
     between the ages of 13-17 for the study.  The study rates
     clothing in three categories: The coolest, becoming cooler
     and losing their cool.  Tommy Hilfiger's "bold colored
     fashions sporting large Hilfiger logos" took the top slot in
     the "becoming cooler" category and came in second in the
     "coolest" category.  Zandl Group President Irma Zandl
     attributes Hilfiger's rising popularity "in part to its hip
     hop connection."  Nike took first place in the "coolest"
     category, in part Zandl said, because "teens respond to high
     profile athletes in advertising" (REUTERS, 10/9).

SBJ Morning Buzzcast: May 7, 2024

The PWHL playoffs set to begin after record-breaking inaugural season; Smith Entertainment Group announces plans for Utah hockey franchise HQ; new title sponsors for the PGA Tour event in Charlotte and college football bowl game in Arizona.

Learfield's Cory Moss, MASN/ESPN's Ben McDonald, and Canelo

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with Learfield's Cory Moss as he talks about his company’s collaboration on EA Sports College Football. Later in the show, we hear from MASN/ESPN baseball analyst Ben McDonald on how he sees the college and professional baseball scene shaking out. SBJ’s Adam Stern shares his thoughts on the upcoming Canelo-Mungia bout on Prime Video and DAZN.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/1997/10/09/Sponsorships-Advertising-Marketing/THESE-KIDS-SAY-TOMMY-HILFIGER-AND-NIKE-ARE-ALRIGHT.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/1997/10/09/Sponsorships-Advertising-Marketing/THESE-KIDS-SAY-TOMMY-HILFIGER-AND-NIKE-ARE-ALRIGHT.aspx

CLOSE