Kerri Strug has signed as spokesperson for the ACE
Brand of Elastic Health Supports, bandages and braces. She
will be featured in ACE Brand advertising and promotional
programs, and will represent the company at events across
the U.S. (ACE)....Champion Products and Creadis/HA-LO inked
a joint deal which gives HA-LO exclusive rights to sell
branded Champion apparel to the corporate promotional market
in Canada (Champion)....Steiner Sports Memorabilia has
signed a deal with the NHL for all autographed and
unautographed collectibles (Steiner Sports)....PepsiCo
announced that it has signed a deal with the England and
Wales Cricket Board to become a global partner of the ICC
Cricket World Cup. Pepsi will become a main sponsor of the
event, held in England in May and June '99, and receive use
of the Cricket World Cup name and registered trademark in
brand advertising and promotions, field board signage and
presence and pouring rights at all stadiums (Pepsi).
GENERAL: AD AGE's Bradley Johnson reports that Sara Lee
"complains" that Ball Park Draft, a micro brew sold at
Jacobs Field, "steps on its trademark for Ball Park Franks"
(AD AGE, 9/29 issue)....Wilson Sporting Goods Co. announced
that a NJ Federal Judge has ruled in a patent infringement
case that 21 of Prince's performance tennis racquets
infringed Wilson's Hammer patents (Wilson).
