Kerri Strug has signed as spokesperson for the ACE
Brand of Elastic Health Supports, bandages and braces. She
will be featured in ACE Brand advertising and promotional
programs, and will represent the company at events across
the U.S. (ACE)....Champion Products and Creadis/HA-LO inked
a joint deal which gives HA-LO exclusive rights to sell
branded Champion apparel to the corporate promotional market
in Canada (Champion)....Steiner Sports Memorabilia has
signed a deal with the NHL for all autographed and
unautographed collectibles (Steiner Sports)....PepsiCo
announced that it has signed a deal with the England and
Wales Cricket Board to become a global partner of the ICC
Cricket World Cup. Pepsi will become a main sponsor of the
event, held in England in May and June '99, and receive use
of the Cricket World Cup name and registered trademark in
brand advertising and promotions, field board signage and
presence and pouring rights at all stadiums (Pepsi).
GENERAL: AD AGE's Bradley Johnson reports that Sara Lee
"complains" that Ball Park Draft, a micro brew sold at
Jacobs Field, "steps on its trademark for Ball Park Franks"
(AD AGE, 9/29 issue)....Wilson Sporting Goods Co. announced
that a NJ Federal Judge has ruled in a patent infringement
case that 21 of Prince's performance tennis racquets
infringed Wilson's Hammer patents (Wilson).
The Indians drank a product made by PepsiCo's AllSport
this season and displayed their jugs in the dugouts at
Jacobs Field, according to Sheldon Ocker of the AKRON BEACON
JOURNAL. But since Gatorade is an official MLB postseason
sponsor, its logo will be seen in "every dugout" during
postseason play. Ocker adds that Gatorade will also provide
each team with cups and towels (AKRON BEACON JOURNAL, 9/30).
CHAN HO! The marketing of Dodgers P Chan Ho Park was
examined by Jay Greene of the ORANGE COUNTY REGISTER. Park
"solidified his status as South Korea's greatest endorser
last month" when he signed the country's "most lucrative
marketing deal ever" with Tri Gem Computer Inc.'s Sambo
computers for $895,000. Park will earn $2.9M in
endorsements this year -- "more than 10 times his salary."
Greene adds that Park "is so big in South Korea" that Nike
will use him to market its new Air Franchise shoe, which
Park debuted on the mound Sunday, and which are marketed by
other athletes in the U.S. (ORANGE COUNTY REGISTER, 9/28).
MLB NOTES: Yankees CF Bernie Williams will be the
spokesperson for MLB International's Pitch, Hit and Run
Program when it begins in Puerto Rico on November 1 (MLBI).
...MLBP and the MLBPA have teamed up with GA-based The Bibb
Co. for a lineup of bedding coordinates featuring 30 MLB
All-Stars. Bibb will also introduce "Grand Slam," a new
120-count montage of all MLB logos in addition to their line
of individual team sheets and comforters (MLB).
The NHL is preparing an ad campaign that promotes its
tie to the '98 Winter Olympics, while league sponsors "gear
up to spend" $200M in NHL-themed marketing and media
programs, according to Jeff Jensen of AD AGE. NHLE VP/
Corporate Marketing Ed Horne said that overall sponsorship
support is up 30% over last season. NHL sponsors Anheuser-
Busch; IBM; Nike; Norelco; Quaker State; Wendy's and Coca-
Cola's Coke, PowerAde and Surge brands will begin "touting
the new season" in a USA TODAY special section October 3.
Jensen notes a TV campaign "is also expected to air by mid-
October," with a second-wave breaking "closer" to the NHL's
All-Star Game in January. The league has signed Russell
Athletic and Sears, Roebuck & Co. to distribute 18 million
All-Star Game ballots. For the NHL's opening weekend in
Japan, Coca-Cola, IBM and Nike are sponsors and ESPN and
ESPN2 will broadcast the games (AD AGE, 9/29 issue).
COOL STUFF: Jensen adds that the NHL will launch "NHL
Cool Shots," a weekly, half-hour sports lifestyle show,
"akin to NBC's 'NBA Inside Stuff,' aimed at the 12-24
demographic" (AD AGE, 9/29). "NHL Cool Shots" debuts today
on Fox Sports Net and RSNs in the U.S. and will be seen on
TSN in Canada during the first week of the season. The NHL
Productions show will be presented by PowerAde (NHL).