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Volume 24 No. 159

The Back Of The Book

          ESPN Chilton asked avid college football fans to name     the top perceived overall sponsors or advertisers of college     football.  Interviews were conducted from September '96 to     August '97.  There were 2663 respondents (THE DAILY).          
1
Nike
36%
 
4
Anheuser-Busch
5%
2
Chevrolet
7%
5
Reebok
4%
3
Coca-Cola
6%
5
McDonald's
4%