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Volume 24 No. 137
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          SPONSORSHIPS: ProServ has secured more than $2M in
     sponsorship for the Rose Bowl's new scoreboard. Sponsors
     include GTE, Honda, the L.A. Times, Glendale Federal Bank
     and McKesson Water (ProServ)....Ericsson will leverage its
     title sponsorship of the NFL Panthers' stadium with a new
     spot to air September 29, during ABC's 49ers-Panthers
     "Monday Night Football" telecast.  But since it is not an
     official NFL sponsor, Ericsson will not be able to use team
     marks or uniforms (AD AGE, 9/22)....The Coyotes' Jeremy
     Roenick has "terminated his endorsement deal" with Nike
     (HOCKEY NEWS, 9/26)....USA Baseball inked MA-based Franklin
     Sports to become the exclusive batting glove and wristband
     supplier of the USA Baseball National Teams (USA Baseball). 
          GENERAL: NJ-based Score Board Inc., was profiled by
     Ewart Rouse of the PHILADELPHIA INQUIRER.  The collectible
     company "expects a big boost" from a contract with Frontier
     Comm., which is paying $20M over five years for the rights
     to sell phone cards with the likenesses of the 300 or so
     athletes who are under contract with Score Board.  Similar
     deals have also been made with Hallmark Cards, Coca-Cola and
     McDonald's (PHILADELPHIA INQUIRER, 9/22)....MA-based Perfect
     Curve Inc., a two-year-old company that makes a small,
     plastic device that curves the visor of a baseball cap, is
     profiled in the BOSTON BUSINESS JOURNAL.  Founder Greg Levin
     "expects to pass" the $1M in sales mark by the end of the
     year, and plans "on doubling and possibly tripling sales
     next year" (BOSTON BUSINESS JOURNAL, 9/22 issue)....In U.S.
     markets only, Omega will roll out its limited-edition CART
     Speedmaster timepieces (ROBB REPORT, 9/97 issue).