DODGERS-GIANTS PENNANT RACE RESULTING IN BIG NUMBERS
The Dodgers-Giants game on Wednesday gave SportsChannel
Pacific (SCP) its "highest rating in the Bay Area,"
according to Scott Hettrick of the HOLLYWOOD REPORTER.
Then, the extra-inning game yesterday "drew near-record
numbers of online chat room participants" to KTLA-TV's Web
site. KTLA broadcast its first live online broadcast of the
game through a chat room, feeding play-by-play notes to
users. Online producer Eric Lipton said that "as many as
300 people were using the chat room at any one time, with an
estimated 1,200 or more different users per hour." On
Wednesday, the 316,000 households that watched the game on
SCP were "more than were watching any other broadcast or
cable network in that market." SCP's 11.5 Wednesday rating,
with a peak of 13.9, broke the "previous ratings record" of
5.5, with a peak of 6.9, during a July 6 Giants-Rockies game
(HOLLYWOOD REPORTER, 9/19).