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Volume 24 No. 156

Sports Industrialists

          JOHN GIANNONE has joined CNN/SI as a reporter in the
     network's Chicago bureau.  Giannone most recently worked at
     the N.Y. Daily News, where he served as the Yankees beat
     reporter for two years, covered the Mets and worked as a
     features reporter (CNN/SI)....The AHL named BRENT MAURER
     Manager of Communications & Media Relations.  He had served
     as the ECHL Columbus Chill's Dir of Corporate Sales and had
     been its Dir of PR for six years (AHL)....The Marment Group
     (TMG) promoted TRACY SCHOENADEL to VP.  Schoenadel had been
     Dir of Research.  TMG also named CHRIS PASSARELL Asst. VP
     and JOE DOYLE Research Dir.  Passarell previously served as
     Manager of Strategic Planning and Research at the NFL, and
     Doyle was formerly Asst. Dir at ESPN Chilton Sports Poll
     (The Marment Group)....USA Baseball named JEFFREY ODENWALD
     Dir/Marketing & Business Affairs (USA Baseball).... The
     Greater New Orleans Sports Foundation (GNOSF) named JAY
     CICERO its Exec Dir.  Cicero had been the Interim Exec Dir
     for the past four months (GNOSF)....Hershey Entertainment
     and Resort Co. (HERCO) named SCOTT MULLEN GM of Hersheypark
     Arena/Stadium and Star Pavilion in Hershey, PA (HERCO).


          MICHAEL JORDAN was a guest on "The Tonight Show" last
     night and brought along his line of body care products.
     Jordan, on his golf game with PRESIDENT CLINTON: "At first,
     I said, 'Let's play for taxes' ... It was lot of fun to have
     all these secret service guys running around, getting you
     through foursomes ... it was the quickest round we ever
     played" ("Tonight Show," NBC, 9/16)....JACKIE JOYNER-KERSEE
     has been named the official spokesperson of the
     SuperChallenge, a jointly sponsored fund-matching program by
     the '98 Goodwill Game and TBS SuperStation.  Also, DAN
     O'BRIEN was named a spokesperson for the Goodwill Games'
     Junior Goodwill Games, a new national grassroots children's
     initiative (Goodwill Games)....ESPN's Bob Ley reported that
     with his new three-year, $28M contract with the Cardinals,
     MARK MCGWIRE "will donate a million dollars per year to a
     foundation for [abused] kids" ("SportsCenter," ESPN
     9/16)....DAN O'BRIEN, AMY VAN DYKEN and BORIS BECKER are
     among the athletes posing nude in a new advertising campaign
     for Tag Heuer's new collection of professional sport
     watches.  O'Brien: "I enjoyed it ... and I was open to new
     ideas. I think that's what life's all about."  The exhibit
     will be seen this fall in 40 countries ("EXTRA," 9/16). 

          While Hornets Owner GEORGE SHINN "has not been charged
     in any crime," FBI and SC law enforcement officials "say
     their investigations continues" (Chandler & Wright,
     CHARLOTTE OBSERVER, 9/17).  Court documents released
     yesterday indicate that a 28-year-old NC woman "is accusing"
     Shinn of "sexually assaulting her" at his SC home.  Shinn's
     attorney, Bill Diehl, said his client had no comment, but
     added, "At the proper time and proper place, Mr. Shinn will
     give his side" (Raleigh NEWS & OBSERVER, 9/17).