IS TIGER WOODS LOOKING TO GO GAMING IN NEXT DEAL?
The next "big contract" on Tiger Woods' horizon "could
be with an electronic game company," according to the
"Bunker to Bunker" column in GOLFWORLD. Software industry
sources tell GOLFWORLD "bidding" for Woods' endorsement "has
escalated to record proportions for the industry."
MSNBC.com reported that Microsoft, Sony and Sega say that
they are "no longer in the running" for Woods, and CA-based
EA Sports "seems to be leading." A GOLFWORLD industry
source values the deal at $15M (GOLFWORLD, 9/12).
ENDORSEMENT SKINNY: GOLFWEEK's "Forecaddie" reports on
the PGA's endorsement picture, noting that Phil Mickelson's
"service isn't as hot as advertised," as he doesn't wear a
hat or visor, "which limits any club company's TV time. ...
[don't] be surprised if he re-signs with Yonex." In other
news, Callaway "is said to be wooing" Fred Couples, "whom
insiders say isn't happy about the way things are going at
Lynx." "Forecaddie" concludes with talk that the "next to
join Team Nike" might be Arnold Palmer (GOLFWEEK, 9/13).