NATIONAL SPORTS FORUM GEARING UP FOR 1998

          ROBERT ERB, Dir of Sports Marketing at adidas, and PAT
     WILLIAMS, Senior Exec VP of the Magic, will be two of the
     featured keynote speakers for the '98 National Sports Forum. 
     JON SPOELSTRA, author of "Selling Ice to Eskimos," will lead
     two pre-conference sessions entitled "Revitalizing Your
     Ticket Sales" and "Spoelstra on Sponsorship."
          WHERE AND WHEN: The National Sports Forum, the largest
     conference dedicated to team marketing and sales, will be
     held January 18-20 at the Westin Copley Place in Boston. 
     The conference registration fee is $645.  The pre-conference
     sessions are an additional $395.  If you register by October
     15 you will receive a free copy of the "1998 Sports Market
     Place Directory," published by Frankin-Quest.  For more
     info, contact Seaver Marketing at 619-467-6753.  THE DAILY
     is the official publication of the National Sports Forum.