SI FOR KIDS DEBUTS THIS WEEK AND RUNS WITH GRANT HILL

          The "Sports Illustrated For Kids Show," produced by
     SITV, will premiere on CBS this Saturday at 11:00am ET/PT in
     most markets.  Grant Hill is the athlete guest host for the
     inaugural show and co-host Eugene Byrd spends an afternoon at
     the Joe Dumars Fieldhouse in Detroit with Hill (SITV).  To
     date, three episodes have been shot, according to Mike
     Reynolds of MEDIAWEEK.  SI for Kids publisher Cleary Simpson
     lists Nike, Frito-Lay, Quaker and Hershey, "all longtime
     sponsors of the magazine," among companies which have bought
     ad time.  Simpson adds that CBS "sold most of the inventory
     during the upfront," but said, "we're talking about doing a
     couple of things together in scatter."  Reynolds: "Although
     the primary readers of the magazines range from 8 to 14, the
     show's viewers may skew younger."  Simpson: "We think there
     will be plenty of 6- and 7-year olds; you don't have the
     reading (ability) issues" (MEDIAWEEK, 9/8 issue).