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PUBLISHING NEWS & NOTES: NEW BOOK ON SI SET TO BE RELEASED

          In N.Y., Michael Shain profiled Michael MacCambridge's
     written history of SI called "The Franchise," published by
     Disney's Hyperion and to be released the fall.  While there
     "is some concern the book will be seen -- unfairly -- as a
     low-blow aimed at a competitor ... the book ... was signed
     up before Disney acquired ABC and ESPN in 1996, officials
     said."  Shain added that the book "argues that SI's glory
     days of fine writing ... were a commercial low point for the
     magazine," but that "its circulation shot back up" in the
     early '90's when it "went back to concentrating on a few
     sports and a handful of major teams" (N.Y. POST, 9/7).
          EARLY REVIEWS: USA TODAY's Cathy Hainer reviews the
     inaugural issue of Conde Nast Sports for Women, noting it
     "does stake out new territory," and that it combines "the
     classic, the trendy and the cheeky" (USA TODAY, 9/9). The
     N.Y. POST wrote, "It's a bit jarring to page through it,
     because it feels like a men's magazine, but it's filled with
     female soccer players, mountain bikers, boxers, tennis
     players and varsity players in a variety of sports across
     the country" (N.Y. POST, 9/8).  

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