OAKLEY PREDICTS LOWER THAN EXPECTED 3Q FINANCIAL RESULTS

          Oakley anticipates lower than expected sales in the 3Q
     of '97 ending September 30, causing earnings to fall
     "substantially below" the current analyst estimate of
     $.16/share.  Official results will be reported on October
     22.  The company expects net sales for the period to be
     similar to net sales for the 2Q of '97 at $55.2M (Oakley).
          SHOE ME THE WAY: In L.A., Patrice Apodaca writes that
     analysts see yesterday's appointment of Link Newcomb as
     Oakley CEO as a "step in the right direction, signaling the
     company's awareness that it needs to bolster its operations
     and product deliveries" (L.A. TIMES, 9/9).  Oakley Sports
     Marketing Dir of Traditional Sports Steve Rosenberg has been
     named to run the company's new footwear group.  Merrill
     Lynch analyst Mark Miller "credits" Rosenberg with
     "overseeing the successful launch" of Oakley's line of golf
     eyewear and said Rosenberg "has got close ties to a number
     of first-tier athletes" (ORANGE COUNTY REGISTER, 9/9).