In USA TODAY, Grey Advertising Senior VP Jon Mandel
said that the latest news regarding sportscaster Marv Albert
might make some marketers wary of associating with his
broadcasts. Mandel: "Even if all of this is untrue, they'll
worry about a bad image rubbing off on their products" (USA
TODAY, 8/1). In the N.Y. POST, William Neuman wrote that
"sports-media experts said it may be too late to save
[Albert's] image." Worldwide Entertainment & Sports Exec
VP/Marketing Ryan Schinman: "Even if he's totally cleared,
the fact is that his name has been dragged through the mud a
second time. People just remember the negativity associated
with it, not whether he was innocent or guilty." E.J.
Krause Exec Dir Craig Tartasky: "If Marv becomes a bigger
story than the event he's covering, that certainly can't be
good for his network." If Enterprises President Steven
Herz: "Even if his name is in the black book it doesn't say
anything about what kind of sportscaster he is. People are
on a witch hunt here. I hope we're not at a point in our
society where somebody's habits, however unpalatable they
may be to you and me, become a reason for someone losing
one's job" (N.Y. POST, 7/31)
