ATP Tour Dir of Communications/Americas KEVIN O'KEEFE
is leaving his position this week to focus full-time on
sports entertainment projects. He will continue his
relationship with the Tour and will split his office time
between FL and L.A. Among O'Keefe's first independent tour
projects are producing this year's U.S. Open Players Party
and developing with ARNOLD SCHWARZENEGGER an ATP Tour-
sponsored pro-am event benefiting the CA Gov.'s Council on
Physical Fitness. O'Keefe is also looking to develop a
tennis-themed motion picture and is writing a book on the
sports PR business. The Tour will conduct a search to fill
O'Keefe's PR responsibilities. ATP Tour Senior
Communications Manager/Americas JOE LYNCH has been promoted
to Dir of Media Services and Operations/Americas (ATP TOUR).
DROP SHOTS: The WTA Tour Players' Association has
extended the contract of Exec Dir SARA FORNACIARI through
'99 (WTA Tour PA)...ANNA KOURNIKOVA will be a guest on the
"Tonight Show" with Jay Leno on Friday (USA TODAY, 8/1).
...JOHN MCENROE's work on his untitled CD "is in the final
stages and should be released later this year."....BJORN
BORG is working on Sweden's behalf in its bid for the 2004
Olympics (CO Springs GAZETTE TELEGRAPH, 8/1).
