WNBA UNVEILS NEW PSA CAMPAIGN; ESPN ADS CRITICIZED

          The WNBA will roll out a public service campaign
     tomorrow focusing on physical fitness.  The first spot,
     running during Saturday's Mercury-Liberty game on NBC, stars
     Mercury G Nancy Lieberman-Cline.  A second PSA dedicated to
     physical fitness, featuring the Monarchs' Tajama Abraham,
     will debut later in the season.  Both spots will air during
     WNBA game programming on NBC, ESPN and Lifetime (WNBA).
          SUBTRACT THE AD: In N.Y., Bob Raissman comments on
     ESPN's ads, which feature a guy who "has a thing" for WNBA
     players: "At first glance, the series of commercials seemed
     kind of funny.  But the more we see them, the uneasier we
     feel.  No matter how harmless the central character ...
     appears to be, the fact of the matter is he is stalking
     these players."  Raissman suggests that it is time for NBA
     Commissioner David Stern and WNBA President Val Ackerman "to
     take a serious look at the marketing being done by those
     associated with the league" (N.Y. DAILY NEWS, 8/1).