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IRABU'S PITCHING WOES TRANSLATE INTO MISSED INCOME IN N.Y.

          Hideki Irabu's pitching problems with the Yankees and
     demotion to AAA Columbus Monday has left N.Y. "retailers,
     sports apparel makers and other businesses weeping as their
     dreams of a multi-million dollar windfall go up in smoke,"
     according to Richard Wilner of the N.Y. POST.  Wilner
     reports that at MSG Network, which owns TV/radio rights to
     the Yankees, the Asahi Beer Irabu updates "are biting the
     dust -- at least temporarily."  Also, a spokesperson for
     N.Y. restaurant TakeSushi, which offered Irabu a $300,000
     endorsement deal prior to his debut early in July, said, "We
     never thought Irabu would take the offer, but now we're glad
     he didn't."  However, retailers are "the most visible losers
     in the Irabu slide," as they are left with "thousands of
     unsold" Irabu products.  Steve Raab, the head of special
     markets for Starter: "We'll hold onto the screens and hope
     that he comes back."  Wilner estimates that NYC "stands to
     lose roughly $50,000 in sales tax per game" from extra
     tickets, parking and food not sold when Irabu pitches, and
     that Yankees Owner George Steinbrenner will lose $300,000 in
     ticket sales each time Irabu misses a start (N.Y. POST,
     7/30).  The FINANCIAL TIMES' John Authers details the
     difficulties of signing foreign players under the header
     "Foreigner Strikes Out NY Yankees" (FINANCIAL TIMES, 7/30).

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