The Back Of The Book

THE SPORTS BUSINESS DAILY TURNSTILE TRACKER

7.29.1997

     TODAY: MLB American League Attendance Through July 27                     '97         YEAR-TO-DATE
        COMPARISONS   
              TEAM
               HOME         DATES
               AVG.
               TOTAL
               %CAP
               '96         AVG.
               %         +/-
               '95         AVG.
               %         +/
      
       BAL            48
               45,776
               2,197,265
               95%
               44,411
               +         3%
               43,034
               +         6%
      
       CLE^            50
               42,358
               2,117,884
               98%
               41,839
               +         1%
               40,039
               +         6%
      
       TEX            54
               38,356
               2,071,201
               78%
               35,615
               +         8%
               27,582
               +39%
      
       SEA            51
               38,836
               1,980,636
               66%
               32,654
               +19%
               22,510
               +73%
      
       TOR            55
               32,130
               1,767,170
               64%
               31,728
               +         1%
               39,257
               -18%
      
       NYY            51
               32,040
               1,634,053
               56%
               25,455
               +26%
               24,361
               +32%
      
       BOS            54
               27,129
               1,464,979
               80%
               28,352
               -         4%
               30,061
               -10%
      
       CHI            50
               23,992
               1,199,606
               54%
               21,273
               +13%
               22,673
               +         6%
      
       ANA^            49
               21,726
               1,064,559
               64%
               23,898
               -         9%
               24,287
               -11%
      
       MIN^            55
               17,880
               983,397
               37%
               17,864
               0%
               14,690
               +22%
      
       KC            46
               19,774
               909,594
               49%
               18,441
               +         7%
               17,622
               +12%
      
       DET^            53
               15,877
               841,465
               34%
               15,460
               +         3%
               16,634
               -         5%
      
       MIL            47
               17,588
               826,621
               33%
               15,251
               +15%
               15,318
               +15%
      
       OAK^            49
               16,155
               791,604
               37%
               12,958
               +25%
               16,540
               -         2%
      
         
       AL            712
               27,879
               19,850,034
               60%
               26,156
               +         7%
               25,359
               +10%
      
          NOTES:  (^) Oakland's first six home games in '96 were     played at 9,300-seat Cashman Field in Las Vegas.  Both     Oakland and Cleveland have increased capacity slightly from     '96, while Minnesota and Detroit have decreased capacity.      Anaheim Stadium, currently being renovated, has capacity     listed at 34,000, down from 64,406 in '96.  The '96     comparison is of average attendance through the same number     of dates.  Due to the shortened '95 season, the '95     comparison is of final season average.                              -30-

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'97 YEAR-TO-DATE					COMPARISONS
TEAM	HOME DATES	AVG.	TOTAL	%CAP	'96 AVG.	% +/-	'95 AVG.	% +/
BAL	48	45,776	2,197,265	95%	44,411	+ 3%	43,034	+ 6%
CLE^	50	42,358	2,117,884	98%	41,839	+ 1%	40,039	+ 6%
TEX	54	38,356	2,071,201	78%	35,615	+ 8%	27,582	+39%
SEA	51	38,836	1,980,636	66%	32,654	+19%	22,510	+73%
TOR	55	32,130	1,767,170	64%	31,728	+ 1%	39,257	-18%
NYY	51	32,040	1,634,053	56%	25,455	+26%	24,361	+32%
BOS	54	27,129	1,464,979	80%	28,352	- 4%	30,061	-10%
CHI	50	23,992	1,199,606	54%	21,273	+13%	22,673	+ 6%
ANA^	49	21,726	1,064,559	64%	23,898	- 9%	24,287	-11%
MIN^	55	17,880	983,397	37%	17,864	0%	14,690	+22%
KC	46	19,774	909,594	49%	18,441	+ 7%	17,622	+12%
DET^	53	15,877	841,465	34%	15,460	+ 3%	16,634	- 5%
MIL	47	17,588	826,621	33%	15,251	+15%	15,318	+15%
OAK^	49	16,155	791,604	37%	12,958	+25%	16,540	- 2%

AL	712	27,879	19,850,034	60%	26,156	+ 7%	25,359	+10%