HURRICANES LOOK TO NASCAR DRIVER BURTON FOR MARKETING ASSIST

          The Hurricanes have signed Winston Cup driver Jeff
     Burton "to be a part of the team's marketing campaign,"
     according to Steve Politi of the Raleigh NEWS & OBSERVER. 
     Politi: "The Hurricanes hope the addition of Burton, along
     with a TV commercial blitz and a slight adjustment in its
     marketing strategy, will help jump-start season-ticket sales
     that seem stuck at about 3,000."  As part of the deal, the
     Hurricanes' logo and the NHL crest will appear on Burton's
     Roush Racing Ford at two races -- this weekend's Brickyard
     400 and the UAW-GM Quality 500 in Charlotte on October 5. 
     Burton will also take part in the team's TV, radio and print
     ads, and his show car will appear at the Hurricanes' fanfest
     in Greensboro on August 16 (NEWS & OBSERVER, 7/29).