Franchises

COYOTES LOOK TO TARGET "REAL FANS" FOR ITS "REAL SPORT"

7.29.1997

          The Coyotes, along with their PR firm Lavidge, Hiegel
     and Baumayer, have chosen "Real Sport, Real Fans" as their
     advertising slogan for the upcoming season, according to Tim
     Tyers of ARIZONA REPUBLIC.  Hunter added that the "retention
     rate" for season ticket holder renewels is "a little more"
     than 80%, but Hunter "expects it to top" 90%.  Hunter said
     that the Coyotes had received 1,100 new deposits on season
     tickets and that the "retention rate on suite sales are
     'extremely good'" (ARIZONA REPUBLIC, 7/26).

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