MAVS FASTBREAK IN PUSH FOR TICKET AND SPONSORSHIP SALES

          The Mavericks are set to launch a "promotional campaign
     to sell tickets," according to Richard Alm of the DALLAS
     MORNING NEWS.  Billboards with the "Never a Dull Moment"
     theme have been erected along Dallas-area highways, and in
     the "next few weeks, other images will be added to the
     billboards," including players and the team mascot, Mavs
     Man.  Next week, TV and radio spots will break.  Alm writes
     that this season's ad campaign will focus on entertainment
     at Reunion Arena, "including a team that's been purged of
     malcontents."  Radio spots targeting "diehard" fans,
     entitled "Straight Talk with Nellie," feature Mavs GM Don
     Nelson, while TV spots star Mavs C Shawn Bradley and G-F
     Michael Finley.  Alm reports that corporate sponsorships are
     "already at 60 this year, up from 40 last season."  Mavs
     Director of Corp. Sponsorships George Killebrew said that
     with the team controlling all its advertising, "it can
     tailor packages that combine" signage, TV, radio, tickets
     and entertainment (DALLAS MORNING NEWS, 7/26).