GM'S OLYMPIC DEAL WITH NBC AND USOC ANNOUNCED THIS WEEK?

          GM is "expected" this week to announce an extensive
     Olympic sponsorship deal with NBC and the USOC "that would
     run into the next decade," according to Richard Sandomir of
     the N.Y. TIMES.  According to sources close to the deal, the
     three parties "are still negotiating the full value of the
     sponsorships" in terms of the commercial TV time, fees to
     the USOC, promotional spending and products contributed by
     GM.  Sandomir writes that "when totaled up, this is likely
     to be the largest sports sponsorship ever."  One of the
     largest is the current five-year $250M deal between Coca-
     Cola and the NFL.  GM, NBC and USOC officials all declined
     comment. IMG Senior VP Barry Frank: "Considering the
     competitiveness of the car market, this is good for G.M. 
     It's far-sighted marketing" (N.Y. TIMES, 7/28).