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The Back Of The Book

SPORTS SPONSOMETER: WHEN I GROW UP I WANT TO BE LIKE ...

          Michael Jordan and Jackie Joyner-Kersee are the most     admired male and female athletes, according to a survey by     Sponsorship Reasearch Int'l (SRi USA).  SRi USA asked 1,000     respondents last month to name the male and female athletes     they most admire (SRi USA).     
MOST ADMIRED
'97
'95
MALE ATHLETE
'97
'95
FEMALE ATHLETE
1
1
Michael Jordan
1
2
Jackie Joyner-Kersee
2
-
Tiger Woods
2
8
Kristi Yamaguchi
3
-
Michael Johnson
3
1
Nancy Kerrigan
4
4
Troy Aikman
4
-
Monica Seles
5
8
Emmitt Smith
5
4
Mary-Lou Retton
6
2
Joe Montana
6
6
Steffi Graf
7
11
Andre Agassi
7
7
Chris Evert
8
-
Cal Ripken Jr.
8
12
Flo. Griffith-Joyner
9
3
Shaquille O'Neal
9
-
Sheryl Swoopes
10
5
Magic Johnson
10
5
Martina Navratilova

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