Sponsorships Advertising Marketing

MARKETPLACE ROUND-UP

7.23.1997

          CART has signed Balet & Albert Inc., N.Y., as the first
     agency to handle its account, with billings estimated at $1M
     (N.Y. TIMES, 7/23)....Taco Bell breaks a $200M ad campaign
     today, with company pitchman Shaquille O'Neal "missing from
     this ad effort" (USA TODAY, 7/23)....In Denver, Penny Parker
     reports that sources say Steamboat ski resort in CO, owned
     by Japan's Kamori Int'l, is "being courted" by ME-based
     American Skiing Co. and Vancouver-based Intrawest, and that
     Vail Resorts is "bidding" for Kamori's Heavenly Ski Resort
     in CA (DENVER POST, 7/23)....adidas has signed 76ers rookie
     Tim Thomas to an endorsement deal (adidas)....The Marquee
     Group has acquired QBQ Entertainment, which books tours and
     appearances for musical entertainers (Marquee Group).

PREVIOUS GOLF NEWS & NOTES: WILL BUYERS ASK IF TOMMY CAN HEAR THEM? NEXT EXECUTIVE TRANSACTIONS

SPONSORED CONTENT

ADDITIONAL SECTIONS

PODCASTS

SBJ Morning Buzzcast: May 10, 2024

May 10, 2024

Start your morning with Buzzcast with Austin Karp: A very merry NFL Christmas on Netflix? The Braves and F1 deliver for Liberty Media investors; the WNBA heads to Toronto; and Zelle gets in on team sports sponsorship.

Phoenix Mercury/NBC’s Cindy Brunson, NBA Media Deal, Network Upfronts

May 8, 2024

On this week’s pod, SBJ’s Austin Karp chats with SBJ NBA writer Tom Friend about the pending NBA media Deal. Cindy Brunson of NBC and Phoenix Mercury is our Big Get this week. The sports broadcasting pioneer talks the upcoming WNBA season. Later in the show, SBJ media writer Mollie Cahillane gets us set for the upcoming network upfronts.

SBJ I Factor: Molly Mazzolini

April 23, 2024

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

SBJ TV

Sports Media Podcast April 24 Whos Up Whos Down

4 mins

Sports Media Podcast April 17 2024 The Big Get Molly Solomon

5 mins

Sports Media Podcast March 27 2024

29 mins

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/1997/07/23/Sponsorships-Advertising-Marketing/MARKETPLACE-ROUND-UP.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/1997/07/23/Sponsorships-Advertising-Marketing/MARKETPLACE-ROUND-UP.aspx