Sponsorships Advertising Marketing

CARL'S JR. DROPS RODMAN ADS IN WAKE OF COMMENTS

6.13.1997

          CA-based CKE Restaurants Inc. has dropped a TV spot
     starring Dennis Rodman for it's Carl's Jr. chain, according
     to Scott Howard-Cooper of the L.A. TIMES.  While Rodman's
     contract allows CKE to run the ads through May '98, company
     spokesperson Suzi Brown said the ads "will not run again." 
     (L.A. TIMES, 6/13).  CKE Sr. VP/Marketing Robert Wisely: "In
     light of Mr. Rodman's comments, we have no choice but to
     discontinue the ads" (AP/SALT LAKE TRIBUNE, 6/13).

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