TIGER NIKE LOGO AIMS TO BRIDGE A GAP WHERE EAST MEETS WEST

          Nike unveiled the logo for its line of Tiger Woods
     products last evening at an event in Washington, DC.  Nike
     says the "ying-yang inspired design features arrows pointing
     east and west in red and black colors, celebrating Tiger's
     diverse heritage."  CNN's Lou Dobbs: "To some, it may appear
     to be what's left after cutting out two Nike swooshes.  You
     make the call" ("Moneyline," CNN, 6/10).  In Washington,
     Kathy Orton: "The red, black and white logo is oval-shaped
     and contains two arrows, which Nike says represent the
     coming together of the golfer's Eastern (Asian) and Western
     (African-American) backgrounds, his 'love of competition,
     and his unique balance between the physical and mental
     aspects of the game'" (WASHINGTON POST, 6/11).
          BRING YOUR VISA: SI's "Scorecard" notes that the All-
     Star Cafe, of which AmEx endorser Tiger Woods is a celebrity
     owner, does not take AmEx credit cards (SI, 6/16 issue).