Sponsorships Advertising Marketing

MLB TAKES ITS CARAVAN ON THE ROAD WITH INTERACTIVE FEST

6.11.1997

          MLB International's '97 Baseball Festival, an
     interactive event modeled after MLB's All-Star FanFest, will
     be staged in 12 cities throughout England, Germany, Taiwan
     and Australia from June through December.  Fleer Ultra is
     the worldwide presenting sponsor for the '97 Baseball
     Festivals, while Coors will be a sponsor of the four
     Baseball Festivals set to take place in England.  The
     Festivals, in their third year, drew 250,000 fans last year
     to the same four countries (MLB International).

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