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Volume 25 No. 50
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          Michael Chang has signed a multi-year contract to
     endorse the Watch Reebok line, a division of CT-based
     Callanen Int'l.  Chang will endorse the entire collection of
     sports watches.  A limited edition Michael Chang signature
     watch is planned for Christmas (Watch Reebok)....The
     marketability of women athletes was examined in the BOSTON
     GLOBE.  N.Y.-based Stars & Strategies President Sue Rodin,
     on the marketplace for women athletes: "Unfortunately, at
     this point it's thousands of dollars compared to millions. 
     One would hope that with the advent of women's professional
     leagues - in basketball, soccer and fast-pitch baseball -
     that will change. And as they get more exposure on TV and at
     grassroots venues, their mark will increase and their
     endorsements will follow" (BOSTON GLOBE, 5/27).