Sponsorships Advertising Marketing

SPORTSTYLE RANKS SALES IN ATHLETIC FOOTWEAR CATEGORY

5.14.1997

          The current issue of SPORTSTYLE features "Stats '97,"     an in-depth examination of the state of the sporting goods     industry.  The following lists the top 20 companies in the     athletic footwear category in U.S. sales in millions.                   COMPANY
               '96
               '95
                   COMPANY         
               '96
               '95
      
       Nike       (1,2)            3,261
               2,529
        K-Swiss            76.2
               89.2
      
       Reebok       (2)            1,192
               1,404
        Avia            75
               73
      
       Fila            555
               398.8
        British       Knights            60
               65
      
       adidas^       (2)            385
               350
        Saucony            56
               47
      
       New       Balance            200
               151
        Brooks^            40
               27
      
       Converse            194
               208
        Am. Sporting       Goods            40
               40
      
       Spalding            156
               114
        Puma^            35
               42
      
       L.A.       Gear            136
               192.5
        Mizuno            32.5
               32.5
      
       Asics       Tiger            129.9
               121.9
        Etonic            24
               24
      
       Foot-Joy^       (2)            118
               112
        Karl Kani            20.8
               20
      
          NOTES: (^) = industry estimate; (1) = For fiscal     periods ended November 30, 1995 and 1996; and (2) = Includes     golf shoes (SPORTSTYLE, 5/97 issue).

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COMPANY	'96	'95	COMPANY	'96	'95
Nike (1,2)	3,261	2,529	K-Swiss	76.2	89.2
Reebok (2)	1,192	1,404	Avia	75	73
Fila	555	398.8	British Knights	60	65
adidas^ (2)	385	350	Saucony	56	47
New Balance	200	151	Brooks^	40	27
Converse	194	208	Am. Sporting Goods	40	40
Spalding	156	114	Puma^	35	42
L.A. Gear	136	192.5	Mizuno	32.5	32.5
Asics Tiger	129.9	121.9	Etonic	24	24
Foot-Joy^ (2)	118	112	Karl Kani	20.8	20