Sponsorships Advertising Marketing

SPORTSTYLE RANKS SALES IN ATHLETIC FOOTWEAR CATEGORY

5.14.1997

          The current issue of SPORTSTYLE features "Stats '97,"     an in-depth examination of the state of the sporting goods     industry.  The following lists the top 20 companies in the     athletic footwear category in U.S. sales in millions.                   COMPANY
               '96
               '95
                   COMPANY         
               '96
               '95
      
       Nike       (1,2)            3,261
               2,529
        K-Swiss            76.2
               89.2
      
       Reebok       (2)            1,192
               1,404
        Avia            75
               73
      
       Fila            555
               398.8
        British       Knights            60
               65
      
       adidas^       (2)            385
               350
        Saucony            56
               47
      
       New       Balance            200
               151
        Brooks^            40
               27
      
       Converse            194
               208
        Am. Sporting       Goods            40
               40
      
       Spalding            156
               114
        Puma^            35
               42
      
       L.A.       Gear            136
               192.5
        Mizuno            32.5
               32.5
      
       Asics       Tiger            129.9
               121.9
        Etonic            24
               24
      
       Foot-Joy^       (2)            118
               112
        Karl Kani            20.8
               20
      
          NOTES: (^) = industry estimate; (1) = For fiscal     periods ended November 30, 1995 and 1996; and (2) = Includes     golf shoes (SPORTSTYLE, 5/97 issue).

PREVIOUS SPORTS AUTHORITY REPORTS RECORD EARNINGS FOR FIRST QUARTER NEXT EXECUTIVE TRANSACTIONS

SPONSORED CONTENT

ADDITIONAL SECTIONS

PODCASTS

SBJ Morning Buzzcast: May 10, 2024

May 10, 2024

Start your morning with Buzzcast with Austin Karp: A very merry NFL Christmas on Netflix? The Braves and F1 deliver for Liberty Media investors; the WNBA heads to Toronto; and Zelle gets in on team sports sponsorship.

Phoenix Mercury/NBC’s Cindy Brunson, NBA Media Deal, Network Upfronts

May 8, 2024

On this week’s pod, SBJ’s Austin Karp chats with SBJ NBA writer Tom Friend about the pending NBA media Deal. Cindy Brunson of NBC and Phoenix Mercury is our Big Get this week. The sports broadcasting pioneer talks the upcoming WNBA season. Later in the show, SBJ media writer Mollie Cahillane gets us set for the upcoming network upfronts.

SBJ I Factor: Molly Mazzolini

April 23, 2024

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

SBJ TV

Sports Media Podcast April 24 Whos Up Whos Down

4 mins

Sports Media Podcast April 17 2024 The Big Get Molly Solomon

5 mins

Sports Media Podcast March 27 2024

29 mins

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/1997/05/14/Sponsorships-Advertising-Marketing/SPORTSTYLE-RANKS-SALES-IN-ATHLETIC-FOOTWEAR-CATEGORY.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/1997/05/14/Sponsorships-Advertising-Marketing/SPORTSTYLE-RANKS-SALES-IN-ATHLETIC-FOOTWEAR-CATEGORY.aspx

COMPANY	'96	'95	COMPANY	'96	'95
Nike (1,2)	3,261	2,529	K-Swiss	76.2	89.2
Reebok (2)	1,192	1,404	Avia	75	73
Fila	555	398.8	British Knights	60	65
adidas^ (2)	385	350	Saucony	56	47
New Balance	200	151	Brooks^	40	27
Converse	194	208	Am. Sporting Goods	40	40
Spalding	156	114	Puma^	35	42
L.A. Gear	136	192.5	Mizuno	32.5	32.5
Asics Tiger	129.9	121.9	Etonic	24	24
Foot-Joy^ (2)	118	112	Karl Kani	20.8	20