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CLASS ACTION ALLEGES PRICE-FIXING OF WINSTON CUP MERCHANDISE

          A class action suit claiming antitrust and price-fixing
     violations against NASCAR, three public companies and
     numerous vendors, "could be a watershed event for all major-
     league sports," according to Steve Mayer in SPEED SPORT
     NEWS.  The suit, filed last month in Atlanta, alleges that
     since '91, fans "have been overcharged for merchandise" at
     Winston Cup races.  Other parties named include
     International Speedway Corp. and Penske Motorsports.
     Estimates of the size of the class range "as high as 5
     million fans, portending actual damages of $100 million to
     $500 million," which could be trebled under the Clayton
     Antitrust Act.  The suit's implications can be "wide-
     ranging," as "virtually any race track which leases space
     upon a percent-of-gross-sales basis" to vendors can be
     ordered into the suit.  Mayer notes the suit could be "the
     model by which similar actions could be brought against"
     MLB, the NBA, NFL and NHL (NSSN, 4/9 issue).
          THUNDERSTRUCK: Several hundred people "turned out in
     force" Wednesday for the opening of a NASCAR Thunder store
     in Cincinnati, according to Tom Groeschen.  The store is the
     fifth NASCAR retail outlet.  NASCAR Thunder VP/GM Larry
     Painter: "We have been trying to target the non-traditional
     NASCAR cities, like Cincinnati" (CINCINNATI ENQUIRER, 4/17).

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