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THE PITCH COUNT: 35,000 HAVE A DOSE OF ROCKIES FEVER

          Today, THE DAILY continues our exclusive MLB team     profiles with a look at the Rockies.  On deck: The Rangers 
  
    
       TEAM:               
Colorado           Rockies
      		    
    
       '97         SLOGAN:      "Not         Just Baseball. Rockies Baseball."    
    
       PLAYERS         FEATURED:      Dante         Bichette, Ellis Burks, Andres Galarraga, Larry Walker, Eric Young    
    
       PAYROLL:      $42,870,501         (13 of 28)    
    
       SEASON-TICKET         BASE:      35,000         (full-season plans)    
    
       SELECT         KEY SPONSORS:      Coors,         U.S. West, Chrysler, Bank One, Rocky Mountain News, Coca-Cola    
    
       OUTFIELD         WALL ADS:      None    
    
       VIRTUAL         ADVERTISING:      None    
    
       WEB         SITE:      None    
    
       BROADCAST         TV:      KWGN-TV    
    
       GAMES/YEAR         IN DEAL/$:      90/5th         of 5/na    
    
       SALES         RESPONSIBILITY:      Team    
    
       CABLE         TV:      Fox         Sports Rocky Mountain    
    
       GAMES/YEAR         IN DEAL/$:      7/1st         of 5/na    
    
       SALES         RESPONSIBILITY:      Station    
    
       RADIO:      KOA-AM    
    
       GAMES/YEAR/$:      162/5th         of 8/$4M    
    
       SALES         RESPONSIBILITY:      Station    
  
          NOTES: Team payroll comes from USA TODAY figures.     Length of deal and rights fee for TV and radio packages come     from Broadcasting & Cable, 3/31 issue.

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