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Sponsorships Advertising Marketing

LOOKS LIKE COCA-COLA, MCDONALD'S AND AMEX GOT NEXT

NBA sponsors Coca-Cola, McDonald's and AmEx "are all close to completing" WNBA sponsorship deals, according to Terry Lefton of BRANDWEEK. Sources tell Lefton that "half to two-thirds" of each deal is media, and value the AmEx deal at $1.5M over three years. NBA Prop...

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SBJ Morning Buzzcast: May 23, 2024

2024 Sports Business Awards takeaways SBJ’s Joe Lemire, Austin Karp, Alex Silverman, and Mollie Cahillane look back at the 2024 Sports Business Awards

Sue Bird and Dawn Porter talk upcoming doc, Ricardo Viramontes of UNINTERRUPTED and NBA conference finals

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