Franchises

THE PITCH COUNT: LIFE AFTER THE PUCK IN THE TWIN CITIES

4.15.1997

          Today, THE DAILY continues our exclusive MLB team     profiles with a look at the Twins.  On deck: The Rockies              TEAM:
        Minnesota       Twins   
              '97         SLOGAN:
        "Play       the Game"   
              PLAYERS         FEATURED:
        Entire       team is featured in ads   
              PAYROLL:
        $24,497,500       (23 of 28)   
              SEASON-TICKETS:
        8,700       (full-season plans)   
              SELECT         KEY SPONSORS:
               3
      
              OUTFIELD         WALL ADS:
        A-B,       Target, Dodge, Hewlett Packard, SuperAmerica, MN State Lottery   
              VIRTUAL         ADVERTISING:
        None   
              WEB         SITE:
        www.mntwins.com   
              SITE         DESIGNER:
        MN-based       Internet Broadcasting System   
              ADVERTISING         ON SITE:
        None   
              BROADCAST         TV:
        WCCO-TV   
              GAMES/YEAR         IN DEAL/$:
        40/5th       of 5/$7.5M   
              CABLE         TV:
        Midwest       SportsChannel   
              GAMES/YEAR         IN DEAL/$:
        105/5th       of 5/na   
              SALES         RESPONSIBILITY:
        Station       for both broadcast and cable   
              RADIO:
        WCCO-AM   
              GAMES/YEAR         IN DEAL/$:
        162/5th       of 5/na   
              SALES         RESPONSIBILITY:
        Station   
                    NOTES: Team payroll comes from USA TODAY figures.      Length of deal and rights fee for TV and radio packages come     from Broadcasting & Cable, 3/31 issue.

PREVIOUS MAVS HIRE FORMER NIKE EXEC TERDEMA USSERY AS PRESIDENT & CEO NEXT VIKINGS PRESIDENT ADMITS THAT TEAM HAS "CASH FLOW PROBLEMS"

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TEAM:	Minnesota Twins
'97 SLOGAN:	"Play the Game"
PLAYERS FEATURED:	Entire team is featured in ads
PAYROLL:	$24,497,500 (23 of 28)
SEASON-TICKETS:	8,700 (full-season plans)
SELECT KEY SPONSORS:	3
OUTFIELD WALL ADS:	A-B, Target, Dodge, Hewlett Packard, SuperAmerica, MN State Lottery
VIRTUAL ADVERTISING:	None
WEB SITE:	www.mntwins.com
SITE DESIGNER:	MN-based Internet Broadcasting System
ADVERTISING ON SITE:	None
BROADCAST TV:	WCCO-TV
GAMES/YEAR IN DEAL/$:	40/5th of 5/$7.5M
CABLE TV:	Midwest SportsChannel
GAMES/YEAR IN DEAL/$:	105/5th of 5/na
SALES RESPONSIBILITY:	Station for both broadcast and cable
RADIO:	WCCO-AM
GAMES/YEAR IN DEAL/$:	162/5th of 5/na
SALES RESPONSIBILITY:	Station