Sponsorships Advertising Marketing

AVP NETS RECORD NUMBER OF SPONSORS FOR '97 TOUR

4.11.1997

The Miller Lite/AVP Tour kicked off its '97 season in March looking to capitalize on the momentum generated from the '96 Olympics. Miller Brewing Co., who has been involved with the AVP since '81, continues their umbrella sponsorship this year. The following is a list of additional national partners and associated categories for '97 (AVP).

COMPANY	CATEGORY
American Honda	Automotive
BMW Motorcycles	Motorcycle
Coppertone Sport	Suncare
Eastman Kodak	Camera/Film
Fila USA	Apparel
FUSA	AVP Affinity Card
Hard Rock Cafe	Restaurant
Irish Spring Sport	Soap
Jose Cuervo	Alcohol
Musicland/Sam Goody	Music Retailer
Pepsi, Allsport/Aquafina	Soft Drink, Isotonic, Water
Speedo/Authentic Fitness	Apparel
Swatch	Timing System
Tinactin	Footcare
Volleyball Magazine	Trade Publication
Wilson Sporting Goods	Volleyball/Net Systems

PREVIOUS ADIDAS SHOWS SALES INCREASE; REEBOK'S OWN SPENCER FOR HIRE NEXT FAVRE HOPES TO PACK'EM IN AT NEW RESTAURANT

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