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Sponsorships Advertising Marketing

WITH NEW FILA DEAL, WEBBER'S FREE-AGENT SHOE STATUS IS OVER

          Fila USA announced this morning the signing of Bullets
     F Chris Webber to a multi-year endorsement deal.  As part of
     the agreement, Webber will endorse Fila basketball footwear
     and apparel products, as well as casual sportswear.  Fila
     plans to roll out a Webber signature shoe and apparel
     collection in '98.  Tentative plans call for the Webber shoe
     to be priced between $85-90 (Fila).  Webber had worn Nikes
     until earlier this season when the two ended their
     relationship.  During the interim, he had worn other brands,
     including Converse (THE DAILY).

SBJ Morning Buzzcast: May 21, 2024

Historic week for the NCAA?; NFL owners vote on private equity; NASCAR's charters; and the NBA Conference Finals.

NASCAR’s Brian Herbst, NFL Schedule Release, Caitlin Clark Effect

On this week’s pod, SBJ’s Austin Karp chats with our Big Get, NASCAR SVP/Media and Productions Brian Herbst. The pair talk ahead of All-Star Weekend about how the sanctioning body’s media landscape has shaped up. The Poynter Institute’s Tom Jones drops in to share who’s up and who’s down in sports media. Also on the show, David Cushnan of our sister outlet Leaders in Sport talks about how things are going across the pond. Later in the show, SBJ media writer Mollie Cahillane shares the latest from the network upfronts.

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