Sports Industrialists

EXECUTIVE TRANSACTIONS

3.19.1997

          NHL Enterprises announced the expansion of
     responsibilities for NHLE Managing Dir BRAD KWONG.  Kwong
     will relocate to the Zurich offices and be responsible for
     all European operations of NHLE and the NHL, including
     licensing, sponsorship, fan development and exhibitions. 
     GUIDO TOGNONI, who had been managing League operations in
     Europe, will remain as a consultant to NHL Europe, acting as
     a liaison to the NHL offices in New York (NHLE)....Maxfli
     Golf named DANIEL MURPHY Marketing Manager of Gloves and
     Accessories (Maxfli).

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