Sponsorships Advertising Marketing

MICHAEL JORDAN VS. JERRY WEST? MILLER'S MAKING IT HAPPEN

3.19.1997

          Miller Brewing Co. is "teaming" with the NBA to release
     its 50 Fantasy Matchups Handbook.  Miller's handbook pits
     the 50 greatest stars of today against the legends of
     yesteryear.  The handbook will be available in multi-packs
     of Miller Lite, Miller Genuine Draft and Miller Beer.  Bill
     Walton, Walt Frazier and Pat Riley are spokespeople for the
     promotion (Miller).  BRANDWEEK's Terry Lefton calls the
     promo "the final element of the league's 50th anniversary
     celebration."  It will include a sweeps offering an eight-
     day "fantasy road trip" to five NBA cities for five '97-98
     games as the grand prize (BRANDWEEK, 3/17).

PREVIOUS MARKETPLACE ROUND-UP NEXT PEACOCK FILLING UP AD ROSTER FOR SUPER BOWL XXXII

SPONSORED CONTENT

ADDITIONAL SECTIONS

PODCASTS

SBJ Morning Buzzcast: May 15, 2024

May 15, 2024

The W's big night; here come the Valkyries and a major step forward in Jacksonville

NASCAR’s Brian Herbst, NFL Schedule Release, Caitlin Clark Effect

May 15, 2024

On this week’s pod, SBJ’s Austin Karp chats with our Big Get, NASCAR SVP/Media and Productions Brian Herbst. The pair talk ahead of All-Star Weekend about how the sanctioning body’s media landscape has shaped up. The Poynter Institute’s Tom Jones drops in to share who’s up and who’s down in sports media. Also on the show, David Cushnan of our sister outlet Leaders in Sport talks about how things are going across the pond. Later in the show, SBJ media writer Mollie Cahillane shares the latest from the network upfronts.

SBJ I Factor: Molly Mazzolini

April 23, 2024

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

SBJ TV

Sports Media Podcast April 24 Whos Up Whos Down

4 mins

Sports Media Podcast April 17 2024 The Big Get Molly Solomon

5 mins

Sports Media Podcast March 27 2024

29 mins

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/1997/03/19/Sponsorships-Advertising-Marketing/MICHAEL-JORDAN-VS-JERRY-WEST-MILLERS-MAKING-IT-HAPPEN.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/1997/03/19/Sponsorships-Advertising-Marketing/MICHAEL-JORDAN-VS-JERRY-WEST-MILLERS-MAKING-IT-HAPPEN.aspx