Sponsorships Advertising Marketing

MICHAEL JORDAN VS. JERRY WEST? MILLER'S MAKING IT HAPPEN

3.19.1997

          Miller Brewing Co. is "teaming" with the NBA to release
     its 50 Fantasy Matchups Handbook.  Miller's handbook pits
     the 50 greatest stars of today against the legends of
     yesteryear.  The handbook will be available in multi-packs
     of Miller Lite, Miller Genuine Draft and Miller Beer.  Bill
     Walton, Walt Frazier and Pat Riley are spokespeople for the
     promotion (Miller).  BRANDWEEK's Terry Lefton calls the
     promo "the final element of the league's 50th anniversary
     celebration."  It will include a sweeps offering an eight-
     day "fantasy road trip" to five NBA cities for five '97-98
     games as the grand prize (BRANDWEEK, 3/17).

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