Group Created with Sketch.
Volume 24 No. 114
  • Created with Sketch.
  • Created with Sketch.
  • Created with Sketch.

FEELING THIRSTY? REACH FOR A RAWLINGS SPORTS COLDIE!

          Del Mar, CA-based Source Int'l will market a new line
     of beverages with the name and logo of the Rawlings Sporting
     Goods Co., marking Rawlings' first entry into the $1B sports
     beverage market, according to AD AGE.  The line features
     "Rawlings Sports," a sports drink in five flavors to launch
     in May, and "Rawlings for Kids," a sports drink for children
     and teenagers, launching in two-weeks (AD AGE, 3/18).