PRO PLAYER STADIUM ADDS NEW SIGNAGE INVENTORY

          Miami's Pro Player Stadium "will take signage to a new
     extreme" by installing a 200-by-4 foot electronic rotating
     sign "above the east end zone in full view of NFL
     broadcasters' cameras," according to Terry Lefton of
     BRANDWEEK.  The $200,000 sign should be installed by August
     and will sit in right field during Marlins games.  Val
     Pinchbeck, NFL Senior VP/Broadcasting: "Our broadcasters have
     told us it is difficult for them to sell a 30-second spot if
     a competitor has on-camera signage, so our rules really
     preclude signage low across the end zones."  But Dolphins &
     Pro Player Stadium VP/Sales Bob Reif says the signage "is
     well within our rights."  A-B, Office Depot and Toyota have
     signed five-year "multi-sponsorship deals" which total $20M
     and include stadium signage, Dolphins, Marlins, SportsChannel
     spots and "other Huizenga properties" (BRANDWEEK, 3/17).