Group Created with Sketch.
Volume 25 No. 151
  • Created with Sketch.
  • Created with Sketch.
  • Created with Sketch.


          BRANDWEEK NEWS & NOTES: Sears "is expected" to be
     announced as a corporate WNBA sponsor.  Lady Foot Locker
     "has also been talking" to the league....Logo Athletic has
     signed Packers coach Mike Holmgren to a new four-year
     endorsement deal....AND1 Founder Seth Berger is projecting
     $30M in revenue for the company this year....Bausch & Lomb
     will feature Daytona 500 champ Jeff Gordon in new ads for
     its Ray-Ban sunglasses (BRANDWEEK, 2/24 issue)....The Corel
     WTA Tour and Chase Manhattan Bank have formally entered into
     a year-round agreement in which Chase becomes a Tour
     Corporate Partner and is designated "Official Worldwide Bank
     of the Corel WTA Tour" (Corel WTA Tour)....USA TODAY's David
     Lieberman noted Disney will open "a trial ESPN sports store"
     in Glendale, CA, this fall.  New products could include
     ESPN-brand sports merchandise (USA TODAY, 2/24)....Officials
     at Ford said nearly three dozen viewers had called by midday
     Monday to thank the company for its exclusive sponsorship of
     NBC's broadcast of "Schindler's List."  Ford Marketing
     Manager Gerry Donnelly: "We've never had this kind of
     response for anything" (WALL STREET JOURNAL, 2/25).