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NAGANO'S BUDGET EXPANDS DUE TO "HELPFUL EXCHANGE RATE"

          The operating budget for next year's Nagano Olympics
     will rise a second time to 103B yen ($843.055M) due to "a
     helpful yen-dollar exchange rate" but will see no further
     increases, according to the KYODO NEWS.  Makoto Kobayashi,
     Director General of the NAOC said the new budget, up nearly
     9% from the 94.5B yen ($773.482M) price tag set in March of
     last year, will be approved next month (KYODO NEWS, 2/21).
          NAGANO NEWS & NOTES: Nagano sponsor IBM chose Studio
     Archetype, San Francisco, to design the official Web site
     for the '98 Games.  The site, which will go live mid-March,
     will offer event schedules, travel information and reference
     materials on athletes (BRANDWEEK, 2/24 issue)....Most of the
     Olympic hockey games involving Canada will begin at 4:45am
     ET in Canada -- the "worst time slot" for any of the hockey
     countries in the Olympics.  The U.S. games will begin at
     12:45am ET; European fans will watch their teams play during
     the day.  CBC's Olympic Exec Producer Doug Sellars: "We
     begged for hockey to be moved. ... All the U.S. games will
     be at 12:45 a.m.  That's U.S. TV bucks talking" (Toronto
     GLOBE & MAIL, 2/20)....The L.A. TIMES' Mike Penner: "Early
     reports from the 1998 Winter Olympic site have journalists
     running to the translation guide, just to make sure 'Nagano'
     isn't Japanese for 'Atlanta.'  The story line, at this
     point, sounds ominously familiar: hopeless traffic snarls,
     runaway price-gouging, insufficient lodging, unimpressive
     venues, broken promises, logistic migraines, an indifferent
     local population" (L.A. TIMES, 2/22).

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