SPORTS REVENUES SHOW THE BIG GAIN IN NETWORK SALES

          Despite erosion in prime time audience, ABC, CBS and
     NBC closed out '96 with "solid revenue gains, due in large
     part to double-digit growth generated by sports and the
     Summer Olympics."  ABC, CBS, and NBC reported a 3.7%
     increase in gross revenues over the fourth quarter of '95,
     according to figures from the Broadcasting Cable Financial
     Management Association and compiled by Ernst & Young. 
     Sports posted a final-quarter increase of 13%, or nearly
     $70M.  Sports also had the most-favorable year-to-date
     numbers for '96, including a 45% increase in gross revenues
     to $2.6B, an $800M gain over '95 (BCFM).  Note: This does
     not include the Fox network or its coverage of the World
     Series (THE DAILY).
     
     TOTAL SPORTS GROSS REVENUES        TOTAL NET REVENUES FROM 
     FROM TIME SALES                    TIME SALES
     '95    $1.801B                     '95  $1.533B 
     '96    $2.609B +44.90%             '96  $2.221B +44.85%